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There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something more: Technical SEO – the next big topic to talk about.

You’ve defined a keyword strategy, invested in content marketing, and built a strong backlink profile. You’ve even mastered keyword research, and niche marketing. So why isn’t your website ranking as well as it should?

Technical SEO problems could be scuppering your search marketing goals. Often the last thing search marketers tackle, it’s assumed to be outside the team’s remit. But failing to address technical SEO problems can lead to rankings dips, negative engagement metrics, and crawl errors. It could even lead to your website disappearing from search engine results pages altogether.

If you want to understand the basics of technical SEO and how to create an action plan that won’t waste developer resources and will help improve your site’s ranking, read on. You will have to keep an eye on techincal SEO of the website for ranking of your business website.

Technical SEO is the process of optimizing your website to help search engines like Google find, understand, and index your pages.

Although modern search engines like Google are relatively good at discovering and understanding content, they’re far from perfect. Technical issues can easily prevent them from crawling, indexing, and showing web pages in the search results.



So what does technical SEO refer to exactly? Does it somehow combine the on-page factors with the off-page factors? Well, partly indeed, partly not really…

Technical SEO relates to all the SEO activities excluding content optimization and link building. In simple terms, it covers following search engine requirements in order to improve crawling. These requirements are constantly changing and becoming more complex in order to keep up with the search engines, which are getting more and more sophisticated each day. So we can say that technical SEO is in a state of constant refinement.

Technical SEO needs to be optimized to make the necessary foundation that provides your content and links with the best possible marketing environment so you can shine in the search engine results without any obstacles.

So the definition of Technical SEO is:

"If you think of SEO like building a house, then technical SEO is all about building a solid foundation.
You can look at it as any work done to a site aside from the content itself.


Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results.

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.

It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.




Think of technical SEO as anything and everything you do to improve rankings outside of content and links. This is its main divergence from on-page and off-page SEO.

Website and server optimizations built into the code or architecture of a site, from meta-tags to site security.


On-page SEO refers to everything on your site’s front end that improves search rankings, including content formatting, image optimization, and internal linking practices.


Securing high-quality links through media pitching, guest blogging on high-authority sites, and other things that build externals links back to your website.

Off-page SEO implies a certain reliance on third parties—getting sites to agree to host your content or link back to you. On-page and technical SEO are entirely within your control. This opens up a great opportunity to focus on getting both right, and it’s a surefire way to increase your site’s chances of appearing on results pages.


Search engines give preferential treatment in search results to websites that display certain technical characteristics — for example a secure connection, a responsive design or a fast loading time — and technical SEO is the work you need to do to ensure your website does so.


Search engines prefer sites that load quickly: page speed is considered an important ranking signal.

There are several ways you can speed up your site:


A big mistake many webmasters make is that in their effort to optimize their websites for conversions, they forget about navigation and site structure and they end up damaging their SEO.

Structured data helps search engines understand your website, content or even your business better. With structured data you can tell search engines, what kind of product you sell or which recipes you have on your site. Plus, it will give you the opportunity to provide all kinds of details about those products or recipes.

A typical example is to hide from users their archive pages and have all content under a single category.

In the past, it was thought that archive pages or multiple category pages could hurt your SEO but this is a bad SEO practice.

Google does take into account the overall structure of a website when evaluating a particular page and this is something that shouldn’t be overlooked.

Of course, your category pages should be optimized if you want to have any benefit.


One of the most important elements of technical SEO is XML sitemap optimization.

An XML Sitemap is an XML file that lists all pages/posts available on your website. Besides their title, it also includes the published date and last updated date.

Search engines can use the XML sitemap as a guide them when crawling a website.


There’s nothing much to say here. Since more than 50% of all the users worldwide are using their mobile devices to browse the internet, Google has prioritized mobile indexation. You should make sure that your website is optimized for mobile devices.

This is usually meant in terms of design, but also in terms of speed and functionality. Generally, it’s preferred to have a responsive design rather than a fully separate mobile version.


URLs are very important because it’s good not to change them. This means you have to get them right the first time. It’s useful for users and search engines to have URLs that are descriptive and contain keywords.

However, many people often forget this and build websites with dynamic URLs that aren’t optimized at all. It’s not that Google doesn’t accept them. They can rank but, eventually, you’ll get to the point where you’ll have to merge to new ones to improve performance, UX and search engine visibility and it’s going to be a struggle.


HTTPS (Hypertext Transfer Protocol Secure) encryptes the data and doesn’t allow it to be modified or corrupted during transfer, while protecting it against man-in-the-middle attacks. Besides, the improvement in data security has other benefits, such as:





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JH-SEO is a Marketing & communication consulting company that provides global delivery for Digital, Public Relations, Content, Analytics & Technology. Leveraging our worldwide exposure & proprietary thinking framework, we ensure to answer real-world challenges of the brand by creating data driven, creative & measurable solutions with superior multi-channel experiences.









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