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Branding is one of the most critical aspects of business strategy and provides a sustainable competitive advantage. Branding allows a business to differentiate its products and services from those of its competitors’. The digital economy has made it easier for small businesses to gain access to branding experts and leverage branding in a meaningful way.

In simple words, branding is the process of quantifying the value and authenticity of an organization, product, or service. It is a clear set of characteristics, benefits, and attributes that define a particular brand. Many people are often confused about branding and marketing.

In contrast, brand strategy defines rules and guidelines on how, what, where, when and to whom you communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.


We live in a world that is driven by perception and brands represent customers’ opinion of a company’s credibility, products, reputation and customer experience. A brand strategy is essential because it provides clarity about the competitive landscape, market position and customer expectations. This information is critical to develop effective marketing strategies and to fine-tune marketing messages to maximize your competitiveness and build strong brands. Branding significantly enhances the brand’s market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness and inspiring employees.

Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network. How do you make sure that you’re writing in a similar tone in your email marketing, one that matches your brand’s vibe in TV ads? How do you differentiate between how you speak to those two audiences, if at all? How do you ensure that customers can recognize your brand even if it’s their first time seeing you on social media?

A brand is more than a logo or set of colors, and its so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. We’ve written this guide to help you uncover strategies to ensure a consistent brand across multiple social media networks.


The three brand strategies commonly used amongst large firms for deciding which products will contribute to which brand names are Multi-product Branding, Multi-branding, and Private Branding.


Multi-Product Branding, also known as family branding, or corporate branding is when a company uses one brand name for all of its products within a class. For example, the brand name Samsung is used on most if not all of their products. Samsung is the company or parent brand name, but you will also see it on televisions, and on their PlayStation series. The benefits of Multi-product branding is brand equity return, lower promotion costs, and growing brand awareness. These benefits come about through the extensive use of your brand name over a wide array of product offerings. The idea is to take a brand name which has established itself in one product class and apply that brand name to another product, in another product class, expecting for the brand awareness to carry over. However, there is also a negative effect on the multi-product brand strategy.


Multi-branding is used when a product or product line is targeting different markets. This kind of branding is used favorably within in the automobile market. Chevrolet, for example, has many different cars and each, their own brand names like Spark or Camaro. These cars are both under Chevrolet (The Parent Brand); however, they serve completely different purposes for different consumers in a given market. Spark is a small economic choice car for those looking for an eco-friendly car to get from point A, to point B. While the Camaro is for drivers who are looking to get from point A, to point B supported by performance and style. In short, the multi-branding strategy allows businesses to gain market share through assessing external opportunities in order to define a profitable market segment.


Private Branding is the production of goods by a manufacturer for a reseller. A prime example of private branding is store-branded goods. Some retail stores use private branding to undercut competitors in a given market. If Colgate toothpaste costs about Rs.200 for a tube, Wal-Mart can make a privately branded toothpaste to sell at Rs.200 or Rs.300. In most cases, private branded products are considered to be of lesser quality, but in some cases, this can help retailers gain customer loyalty. Note: If you are a manufacturer, it is important to understand that you can not allow your business to be dependable in any single account.


The new brand strategy is when a firm creates a new brand to go along with a new product. The new brand strategy is the most costly, since starting a new brand includes costs such as advertising, sales personnel, manufacturing costs and more. Smita has created many different leather items under different brand names including Global Group. Although this brand growth strategy is the most costly it can also reap the most benefits if done correctly. By introducing an entirely new product to the market you will be able to capture market share by serving different ends of the spectrum.


We live in a world that is driven by perception and brands represent customers’ opinion of a company’s credibility, products, reputation and customer experience. A brand strategy is essential because it provides clarity about the competitive landscape, market position and customer expectations. This information is critical to develop effective marketing strategies and to fine-tune marketing messages to maximize your competitiveness and build strong brands. Branding significantly enhances the brand’s market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness and inspiring employees.


We help businesses of all types develop their brand strategy by learning about their business, history, and goals. We understand that branding goes way beyond just a business logo or color scheme.


We develop brand strategies that clearly identify short-term and long-term goals, communication channels and impact on brand equity. The brand message is refined to make sure it is aligned with the mission and values of the brand. A clear brand message is a key to bridge the gap between brand strategy and brand messaging.

SMO Services We start by learning about you, what makes your business unique, your strengths and weaknesses, competition, target audience, and opportunities.

seo services We perform a comprehensive review of your marketing communications to evaluate your existing brand identity.

seo services We review the brand’s value proposition as well as positioning.

seo services We identify and define attributes that set your brand apart from competitors and how to leverage these attributes to gain a sustainable competitive advantage.

seo services We use our keen understanding of digital, social and mobile marketing as well as traditional marketing to develop a brand message that is consistent and coherent with the overall brand strategy.

seo services We review visual identity elements such as logos, taglines, and colors to make sure they align with your business objectives.

seo services We then develop a comprehensive branding strategy and a new brand identity incorporating changes identified by the brand audit and discovery sessions.

seo services We make sure that marketing strategy is aligned with the branding strategy.



brand strategy


We want our client to grow and get satisfied, we strongly believes that your growth is our growth.

We have kept PAY PER MONTH or EMI module for payment so you do not worry for the payments, just concentrate on the business.

Talk with our expert team to get complete understanding of the services.


Resellers you can also call and have a business tie up.

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JH-SEO is a Marketing & communication consulting company that provides global delivery for Digital, Public Relations, Content, Analytics & Technology. Leveraging our worldwide exposure & proprietary thinking framework, we ensure to answer real-world challenges of the brand by creating data driven, creative & measurable solutions with superior multi-channel experiences.









JH-SEO - SEO, WEBSITE DESIGNING, BLOGGING AND DIGITAL MARKETING COMPANY

Email us : jhseoservices@yahoo.com